Fed up with overpriced mobile phones that lacked all the cell phone features he wanted, and cheap unlocked cell phones that broke after only a few uses, zzzPhone was started in 2007 by the company's founders in order to offer customers the ability design a cell phone that is truly customized to reflect the unique personality and daily needs of individuals in modern society.

With unlocked cell phones sold at factory-direct prices that offer the most features of any smartphone available on the market, zzzPhone was developed with the ability to deliver top quality cell phones at a fraction of the price for similar mobile phones. Comparative cell phone reviews show that next to the hottest mobile brands in the world, such as the Nokia 95 and Apple iPhone, the zzzPhone is the best overall value for a new or replacement cellular phone.